Growth Roadmaps
Turn Store Insights into a Clear Action Plan for Revenue Growth
We conduct an in-depth audit of your current store performance to identify where customers are dropping off and where your biggest revenue opportunities lie. From there, we deliver a prioritised timeline of strategic updates designed to systematically boost your Conversion Rate (CR) and increase your Average Order Value (AOV).
- Comprehensive Audit: In-depth evaluation of your user experience, checkout flow, mobile usability, and product page layouts.
- Prioritised Action Plan: Clear, phased timeline organizing fixes by estimated impact and effort. So you know exactly what to tackle first.
- AOV & Conversion Levers: Strategic recommendations for upsells, cross-sells, trust elements, messaging adjustments, and friction reduction.
A/B Testing
Data-Backed Updates with Zero Guesswork
Stop guessing what works and start knowing. We take winning roadmap ideas, design and code the variations, set up controlled experiments, and test them against your original site. You get clear, data-backed proof before making permanent changes to your store.
- Custom Development: We build and test responsive site variations without disrupting your live customer experience.
- Experiment Setup: Precise audience targeting, statistical significance setup, and experiment tracking configured in your A/B testing tool.
- Comprehensive Results Report: A clear breakdown of test outcomes, winning variations, revenue impact, and actionable recommendations for permanent deployment
Analytics
Ensure Every Customer Action is Tracked Accurately
You can’t optimize what you don't measure correctly. We audit and verify your website analytics to ensure all critical conversion events, customer interactions, and revenue metrics are captured accurately across your tech stack.
- Tracking Verification: Complete check of key events (page views, add-to-cart, checkout steps, purchases, and custom interactions).
- Cross-Platform Consistency: Ensuring data matches accurately between your store platform (e.g., Shopify), Google Analytics (GA4), and marketing pixels (Meta, TikTok, Google Ads).
- Data Integrity Report: Identification and resolution of double-counting, missing parameters, or broken funnel tracking.
Featured clients
Frequently asked questions
What tracking platforms and pixels do you audit and fix?
We audit and set up tracking across Google Analytics (GA4), Google Tag Manager (GTM), Meta (Facebook/Instagram) Pixel & Conversions API (CAPI), TikTok Pixel, Klaviyo, and major ad network tags.
How do you determine what needs to be improved on our store?
We combine quantitative data (analytics, drop-off rates, conversion funnels) with qualitative insights (user session recordings, heatmaps, UX evaluations) if got these app installed. This allows us to pinpoint exactly where users get confused or friction occurs, ensuring every recommendation is backed by real user behavior rather than opinion.
Will running A/B tests slow down our website?
No. We build lightweight, performance-optimised test code and configure our testing tools to prevent layout flickering (CLS) or page speed drops. Your customer experience remains smooth throughout the experiment
How long does a typical A/B test run?
It can vary based on what is being tested and the amount of traffic your website receives, but most tests run for 2 to 4 weeks.
Do we need an audit before starting A/B testing?
Yes, we strongly recommend it. A/B testing relies completely on accurate metric tracking. Verifying that event tracking (like add-to-cart, start checkout, and revenue) is functioning properly ensures your test results are trustworthy.