The Haut Company - Build a bundle

Scope

Conducting a comprehensive store audit and executing direct UX/conversion improvements for The Haut Company ahead of Black Friday. This included designing and building a custom Shopify bundle builder page to boost average order value (AOV) and reduce navigation drop-off.

Objective

Transform high-traffic, low-converting store visits into completed purchases by eliminating user journey friction, improving product discoverability, and implementing an intuitive custom bundling experience in time for the peak holiday shopping period.

The Challenge

• High Traffic, Low Conversion: Visitors were landing on the site but dropping off before reaching high-intent product pages due to confused navigation and poor layout hierarchy.

• Missed Revenue Potential: The store was failing to communicate clear product value, leaving significant money on the table in a highly competitive skincare market.

• Black Friday Deadline: With peak seasonal traffic approaching, an underperforming site meant escalating customer acquisition costs and lost revenue, creating a strict deadline for implementation.

The Solution

We conducted a full customer-centric site audit to pinpoint exact UX friction points across the purchase path. Rather than simply delivering recommendations, we directly implemented the fixes and built a tailored, native-feeling Shopify bundle builder to drive higher order values and keep visitors engaged.

Key Transformations & Features

1. Direct Implementation of Audit Findings

• Frictionless Navigation: Restructured the site navigation and customer flow to guide visitors seamlessly from the homepage to high-converting product pages.

• Conversion-Focused UX: Cleared up value proposition messaging and resolved UX bottlenecks directly within the code to ensure changes were properly executed before Black Friday.

2. Custom "Build a Bundle" Page

• Intuitive Mix-and-Match: Designed a streamlined, custom bundling interface allowing customers to build personalized product sets with ease.

• Increased Engagement: Created a dedicated, interactive space that retained visitors on-site longer, directly combating earlier navigation drop-off issues.

• AOV Optimization: Structured the bundle experience as an organic part of the store rather than a clunky add-on, encouraging larger cart sizes.

Results & Impact

• Successful Black Friday Peak: The optimized site and bundle builder launched on schedule, delivering a seamless experience during the highest-volume sales period of the year.

• Boosted Average Order Value (AOV): The bundle builder made custom set purchasing effortless, driving measurable top-line sales growth.

• Reduced Bounce & Drop-off: Resolved navigation friction points, keeping potential buyers engaged and driving higher overall conversion rates.

"We worked with James ahead of Black Friday to build a custom bundle builder for our Shopify store. It was exactly what we needed - our customers could put together their own sets easily, and it made a real difference to our sales over the Black Friday period. James was straightforward to work with, understood what we were looking for quickly, and delivered on time when it mattered most. We’d happily work with him again."

— Lisa & Oli, Founders of The Haut Company